I believe it is today - 30th October!! Here is an interesting podcast with two women interviewed by Dr. Robert Su.
"Ms. Escher is the organizer of a campaign, the first “Sugar Addiction Awareness Day October 30, 2011.” She is a former sugar addict and has been actively helping prevent others from falling into the same trap, from which she has successfully escaped with lots of efforts.
Ms. Kvist is a nutritionist who joins Ms. Escher in this important movement with her enormous knowledge in carbohydrate addiction."
Dr. Su also wrote an interesting article about carbohydrate addiction.